"Customer is GOD"!
Once a devotee asked a question to some preacher
Devotee: "Who created us Human being?"
Preacher: GOD
Devotee: Then who created GOD?
Preacher: Human being :)
This conversation ignited me to think in terms of business, we often says "Customer is GOD", but what it really means?
"If there is a customer it creates an opportunity to build a business and if there is a business it needs customers to survive."
The concept of "Customer is GOD" applies in business in the way:
G stands for Generator. You create a base of customers who works like brand ambassador to generate business for you. Still in India business is more generated on the basis of personal relationships and recommendations. We need to invest on product quality and service delivery in a way to delight the customer so that they become brand ambassador.
O stands for Organizer. Always open to listen to the customers query, suggestions and areas of improvement to organize our business in a better way.
D stands for both Developer & Destroyer. A happy and satisfied customer helps to develop your business. If you follow co-creation it helps even in creating a scope for NPD. But if you ignore the genuine query, suggestions and scope for improvement an unhappy and dissatisfied customer base can destroy your business.
So treat customer like GOD and you get good customer base.
#business #opportunity #developer #quality #india #brand #strategy #concept
